Waggle is DRI's brand of market research online community that utilizes a unique modular platform. It focuses your insight gathering while respecting your budget.
Today we are facing rapidly evolving shifts in consumer behavior and connectedness. This environment requires marketers to delve far below the surface to really identify the key insights that will help them connect with their target quickly, deeply and inexpensively.
Marketers also recognize the implications of the social networking explosion on sites such as Facebook or Twitter. They need a forum to safely test their social media strategy to ensure its impact prior to launching into cyberspace.
Market Research Online Communities (MROCs) were created as a safe haven to gather deep qualitative insights, uncover emerging trends and test social media strategy in a forum that is relevant to today's consumers. These closed online communities, while engaging in traditional research exercises such as focus groups or polls, also shift traditional research methods from solely asking questions — to also listening to dialogue and discussions.
Digital Research, Inc. has created a unique online community platform called Waggle to focus our 'asking' versus 'listening' activities in a closed, participative forum. Our Waggle platform represents the evolution of more than two decades of panel and community management for some of today's most respected organizations.
Waggle Communities can be branded or unbranded, and their duration is dependent upon your research objectives. You can setup your own private Waggle, or participate in one of DRI's shared communities.
Waggle Communities are backed by the efforts of a staff of highly experienced research professionals — all have received their professional researcher certification through the MRA. As a full-service marketing research firm, DRI's objective for Waggle is not just to hand you a technology platform that you need to figure out — but to provide you with the technology, staff and expertise to meet your research objectives. Our aim is to become your research partner in this venture.