About Waggle.

Waggle is DRI's brand of market research online community that utilizes a unique modular platform. It focuses your insight gathering while respecting your budget.



Request a demonstration of Waggle
About Digital Research, Inc.

Digital Research, Inc. is a full-service marketing research firm with a specialty in new media research techniques. A pioneer in online research, we have been managing online panels and communities for almost two decades.

 

Digital Research, Inc. is a full-service marketing research provider. Our Waggle service encompasses all aspects of set-up and delivery. However, one of our key focuses is on INSIGHT. Our professional marketing research team and trained qualitative moderators will work with you to identify the key insights emanating from your community.

Our Waggle service can include:

Some of the types of activities community members engage in include:

Member-directed activities:   More traditional research activities:
  • Member initiated forum topics/blogs (surfed by clients)
  • Idea banks
  • Engaging with other members
  • Online media sharing
  • Social media evaluation (such as app ratings)
  
  • Polls
  • Sponsored topics (directed blogging/feedback on client directed issues)
  • Online ethnographies
  • Ideation
  • Scheduled sessions (chat sessions/online focus groups)
  • Surveys
Non-interactive space
(but client accessible):		   Insight generating gaming activities:
  • Personal diaries/ethnographies
  • Profile and account settings
  • Check incentive points
  • Waggle Connect - follow the community on Twitter
  • Link to friend feeds (such as Facebook feeds)
  
  • Word or image associations
  • Fun quizzes
  • Fill-in-the-blanks
Team-specific activities:    
  • Personality typing algorithms place members into teams on sign up
  • Client segmentation typing can also be used